CONNECT THE WORLD, EMPOWER THE CHALLENGE.
Connected to Japan,
Connected to Japan,
connected to the world.
Closing the distance between people and nations through technology and content. Since our founding in 2014, connecting Japan and the world has been our one and only business focus.
Group founded2014
Telecom Carrier Reg. No.A-05-21285
eSIM countries & regions190+
Customer Support5languages24/7
PHILOSOPHY
Corporate Philosophy
VISION
Connect the world, empower the challenge.
Connect the World, Empower the Challenge.
MISSION
Closing the distance between people and nations through technology and content.
GOAL
Connect a cumulative 10 million people to the world by 2030.
OUR JOURNEY
Past, Present, Future
Past, Present, Future
Three chapters of crossing borders
What we connect has changed with the times, but our axis remains one. From Phase 1, taking Japanese companies overseas, to Phase 2, supporting individuals who cross borders, and on to Phases 3 and 4 — building our own products and bringing Japanese manufacturing to the world.
Phase 1 Taking Japanese companies overseas
Media, marketing and e-commerce support that brought Japanese brands, products and talent to overseas markets, centered on Greater China.
Phase 2 Supporting individuals across borders
DeSiM for people heading out from Japan, Japan eSIM for visitors coming in. eSIM connectivity and sales platforms.
Phase 3 Building our own
Developing our own software and connected hardware on top of our network, bringing customer touchpoints in-house.
Phase 4 Japanese manufacturing to the world
Opening our channels, support, payments and media to Japanese companies as a Made in Japan distribution platform.
TRACK RECORD ｜ PAST
A record of helping Japanese
A record of helping Japanese
companies reach the world
The reach and network we built through China-facing media in Phase 1 underpin our telecom business today — and our future of bringing Japanese manufacturing to the world.
Monthly PV (all platforms)2B+
Total followers50M+
Video views100M+
Accounts operated110
Retail｜2017–
Don Quijote year-round promotion
Live streams, videos, social posts and influencer tours combined for over 1 billion annual impressions.
IP collaboration｜2019–
Avex China year-round promotion
Year-round Weibo and official-account amplification, video production and trending campaigns.
Creating hit products
Social-driven bestsellers
50K+ shares and 30M+ views led to client products selling out.
Selected client brands
Awards
Awarded every year as an influential media group in Weibo's overseas category; ranked Top 25 among all Weibo media groups in 2018.
PRESS ｜ PAST
Nikkei, J-CAST, HuffPost Japan, Newsweek Japan and more
Press Coverage
'Made in Japan' sold live to China — cross-border e-commerce amid COVID
Why do KOLs' words reach Chinese consumers?
The Japan-info account hugely popular on China's Weibo
Japanese influencers with sway in China today
BUSINESS ｜ NOW
Business
We are building a digital ecosystem that supports people taking on the world, on three pillars: connectivity, content and technology.
01 ｜ Connectivity
Connectivity
Stable eSIM service for travelers, students and business people, centered on our global brand DeSiM.
02 ｜ Content
Content
Our media brand World Challenge shares real stories of Japanese people taking on the world, in multiple languages.
03 ｜ Technology
Technology
AI, automation and platform development that unify everything from sales to management and monetization.
Brands & Services
China-facing media matrix｜2014–
日本流行每日速报Japan Daily Trend News
Our flagship media since founding, delivering Japanese trends, culture, lifestyle and travel information to Japan enthusiasts in China, centered on Weibo. As a media matrix including owned accounts and affiliated influencers, it supports Japanese companies' promotion in China.
3.47M+Flagship account followers
110Accounts operated
50M+Total followers
Japan to the world｜Global eSIM
DeSiM
An eSIM brand for overseas travelers, available in 190+ countries and regions. Sold on Amazon, Rakuten and our official site, with 5-language, 24-hour support for travelers, students and business people. SaaS and agent systems for businesses also available.
World to Japan｜Domestic eSIM for visitors
Japan eSIM Store
An online store specializing in domestic eSIMs for visitors to Japan, supporting docomo, SoftBank and Rakuten Mobile. Connected to Japan from the moment you land.
Solutions for Business
1
24/7 multilingual customer support
BPO-style support in Japanese, English, Chinese, Korean and French, via LINE, email, chatbot and API — 24/7, 365 days.
2
White-label solutions
Launch an eSIM store under your brand — no-code, in as little as two weeks, with full API and payment integration support.
3
Enterprise eSIM management
Centralized management supporting employees' overseas business trips and assignments.
4
Cross-border payments & e-commerce
Multi-currency payment integration and global e-commerce builds as an official Shopify Partner.
| eSIM Platform | Overview | For |
|---|---|---|
| Agent System | Automates eSIM sales management, payments and inventory. Connects to carriers via API. | Telecom agents & operators |
| Creator Store System | A no-code environment where influencers can open their own eSIM store in minutes. | Influencers |
| Enterprise Management System | A corporate dashboard for managing eSIM contracts, usage and employee accounts. | Corporate clients |
MARKET ｜ TOWARD THE FUTURE
Cross-border travel at record highs
Visitors to Japan, 20254,268MA record high. The government targets 60 million by 2030.
Japanese outbound travelers, 20251,473MUp 13.3% YoY, recovering toward 2019 levels.
Travel eSIM market~4.8x~US$1.8B in 2025 → ~US$8.7B in 2030 (forecast).
FUTURE ｜ Mid-term Plan FY2026–FY2030
Keep connecting
Keep connecting
Japan and the world.
Secure touchpoints with cross-border users through connectivity, deepen them with software, solidify them with hardware, and finally open them to Japanese companies. Five years in four phases, built steadily on existing assets.
Strengthen the foundation
Multi-layered sales channels and corporate channel development. Focus markets Taiwan and Thailand, securing users and revenue.
Build our own software
Decide to travel → buy a plan → use it → talk locally. Apps designed as one journey bring touchpoints in-house.
Build our own hardware
Developing connected devices, where every unit generates ongoing telecom revenue.
Bring Japanese manufacturing to the world
Opening sales channels, multilingual support, connectivity, payments and media to Japanese manufacturers going global.
Revenue plan
Unit: JPY 100MFY2026FY2027FY2028FY2029FY2030
Cumulative connected users1,000MFY2030 target
Annual active users72MUp from 70K in FY2026
Operating margin17%FY2030 target
Partner manufacturers40Made in Japan distribution
SOKUHOU JAPAN in 2030
01A company with a Japan-born global telecom brand that has connected 10 million cross-border journeys.
02A company that develops and runs its own apps used before, during and after travel.
03A company selling its own connected devices in Japan and overseas.
04A company providing the distribution platform for Japanese manufacturers to reach the world.
NEW ｜ Launching Oct 2026
Japan Trip Guide
Japan Trip Guide
A free app-based digital magazine for visitors to Japan
Travelers decide how to stay connected 1–2 weeks before departure — while they are still abroad. Japan Trip Guide meets travelers the moment they start researching, connecting the latest local information with in-trip connectivity in one multilingual medium.
MediaA free monthly digital magazine and Reddit community (running since July 2026)
CommerceInstant in-app sales of SIM/eSIM for visitors to Japan
PlatformFrom year 2, open to businesses, agents, municipalities and tourism operators
HISTORY
History
From a three-person media venture to a registered telecom carrier.
The lesson of 2020
People moving is more fundamental to business than moving companies.
- 2014Founded. Launched our own media 'Japan Daily Trend News' (700K followers, ~100M monthly PV).Phase 1｜Japanese companies overseas
- 2015Raised JPY 100M from Weibo Fund and Pushi Capital.Phase 1｜Japanese companies overseas
- 2016Grouped our media businesses; awarded as an influential media group in Weibo's overseas category.Phase 1｜Japanese companies overseas
- 2017Expanded original content; won Best Idea award for live streaming.Phase 1｜Japanese companies overseas
- 2018Ranked Top 25 among all Weibo media groups; launched IP 'Purple Kawaii'.Phase 1｜Japanese companies overseas
- 2019Established Japanese entity SOKUHOU JAPAN K.K. (May 28); began supporting Japanese talent in China, signing Koji Yano.Phase 1｜Japanese companies overseas
- 2020Pivoted from media promotion to media commerce and live commerce amid COVID-19.Phase 1｜Japanese companies overseas
- 2021Integrated sales and content; opened Guangzhou office and began supporting Chinese companies entering Japanese e-commerce.Phase 1｜Japanese companies overseas
- 2022Began offering overseas connectivity services to users in Japan.Phase 2｜Supporting individuals across borders
- 2023Launched eSIM brand DeSiM; registered as a telecom carrier (A-05-21285).Phase 2｜Supporting individuals across borders
- 2024Launched DeSiM SaaS connectivity services for businesses.Phase 2｜Supporting individuals across borders
- 2025Officially launched video channel World Challenge.Phase 2｜Supporting individuals across borders
- 2026Formulated Mid-term Plan (FY2026–FY2030); launched Japan Trip Guide for visitors to Japan.Phase 2｜Supporting individuals across borders
CORPORATE DATA
Company
Registered Telecommunications Carrier
A-05-21285
Registration filed with and accepted by the Ministry of Internal Affairs and Communications (filed Nov 6, 2023; notice No. 918). We officially provide eSIM/SIM telecom services in Japan.
- Company name
- SOKUHOU JAPAN K.K.
- Established
- May 28, 2019 (group founded 2014)
- Representative
- He Ci (GASHI), Representative Director
- Capital
- JPY 30 million
- Address
- Hamamatsucho Rise Square 8F, 1-3-3 Shibaura, Minato-ku, Tokyo 105-0023
- Corporate number
- 5011101087821
- Bank
- Sumitomo Mitsui Banking Corporation
- Business
- Telecommunications (eSIM/SIM), AI development, media, cross-border payments
- Main brands
- Japan Daily Trend News, DeSiM, Japan eSIM Store
- Contact
- [email protected] ／ [email protected]
CONTACT
Contact
For service inquiries, business and partnership consultations, please contact us below.